How to Use Color Theory in Paper Crafting – 3 Properties of Color

July 2, 2014 | By | Reply More
The Basic Color Wheel

The Basic Color Wheel

The Three Properties of Color

There are three basic properties of color we use when we talk about color and how to apply it.

Hue – the name of the color: red, blue, or yellow. While the fancy terms assigned to paint and decorator colors could technically be called names, they don’t necessarily describe the hue. For example, what color do you think “Friendship” is? A major paint company says it’s a shade of peachy-pink.

The Color of Friendship

The Color of Friendship


A safe bet is to stick with the basic color names from your childhood crayon box.

Value – the lightness or darkness of a hue. This may seem tricky at first, but think about the hue (color) red. A deep rich maroon is a dark red; a soft frothy pink is a light red.

Dk Maroon Light Pink


They’re both red but different values.

Intensity – the brightness or dullness of a hue. This property relates to the purity of the color. Again, think about our basic red color. The pure red is in the middle with the dull and bright versions on either side.

Three Reds

Three Reds

These three properties combine to make a tremendous variety of colors to choose from. We’ll be talking more about color and how to use it in your projects. Have a question about color? Drop me note – I’d love to help!

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